Les antonymes : quelques propositions didactiques à partir de la publicité
- 1 Université de Saint-Jacques-de-Compostelle, Espagne
ISSN: 1920-1818
Datum der Publikation: 2011
Ausgabe: 14
Nummer: 1
Seiten: 50-63
Art: Artikel
Andere Publikationen in: Canadian Journal of Applied Linguistics
Zusammenfassung
The proposal of a didactic approach based on the study of antonym and semantic oppositions in general, through antithetic advertising sentences, stimulates foreign language acquisition for students of intermediate and advanced level. In so doing lexicon is studied in its discursive performance through brief texts, easy to memorize because of both their structural regularity and their rhythm strongly marked. These texts are based on representations shared by the community. Following these examples, students must combine their linguistic and cultural knowledge as well as their creativity and imagination in order to construct an antithetic discourse, so that they can improve their language learning.