Consumer behavior on sustainable issues

  1. Patricia Martínez García de Leaniz
  2. Sandra Castro-González
Journal:
Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Year of publication: 2023

Volume: 23

Issue: 1

Pages: 7-9

Type: Article

DOI: 10.5295/CDG.221853PM DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Management Letters / Cuadernos de Gestión

Abstract

This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.

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