Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data

  1. Varela-Neira, C.
  2. Coelho, F.
  3. Camoiras-Rodríguez, Z.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2023

Volume: 57

Issue: 4

Pages: 1130-1160

Type: Article

DOI: 10.1108/EJM-08-2021-0582 GOOGLE SCHOLAR
Data source: Scopus