Mergers and acquisitions success: examining customer loyalty

  1. Álvarez-González, P.
  2. Otero-Neira, C.
Journal:
Marketing Intelligence and Planning

ISSN: 0263-4503

Year of publication: 2023

Volume: 41

Issue: 1

Pages: 48-61

Type: Article

DOI: 10.1108/MIP-02-2022-0074 GOOGLE SCHOLAR