Verificación automatizada de contenidos en las radiotelevisiones públicas europeasprimeras aproximaciones al uso de la inteligencia artificial

  1. Fieiras Ceide, César
  2. Vaz Álvarez, Martin 1
  3. Túñez López, Miguel 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
Redmarka: revista académica de marketing aplicado

ISSN: 1852-2300

Year of publication: 2022

Volume: 26

Issue: 1

Pages: 36-51

Type: Article

DOI: 10.17979/REDMA.2022.26.1.8932 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Redmarka: revista académica de marketing aplicado

Abstract

The proliferation of fake news in the new digital era is one of the main problems facing the media. Technological solutions alone are not enough to tackle misinformation, as the problem is a structural one requiring root cause solutions, such as the promotion of media literacy from a young age to develop critical thinking. The use of tools based on automation or artificial intelligence (AI) simplifies the task of verifying content and tracing false information, and allows large volumes of information to be analysed quickly. The eight in-depth interviews conducted for this study with heads of innovation and artificial intelligence at European public broadcasters reveal that these solutions have already begun to be implemented as part of their production processes. This represents a step in the right direction towards mitigating the problem of misinformation in the future.

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Data source: Dialnet