Los medios bajo el prisma de la audiencia españolacuestión de confianza

  1. Jorge Vázquez Herrero 1
  2. María Cruz Negreira Rey 1
  3. Alba Silva Rodríguez 1
  4. Ana Isabel Rodríguez Vázquez 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
Estudios sobre el mensaje periodístico

ISSN: 1134-1629

Ano de publicación: 2022

Número: 28

Páxinas: 447-459

Tipo: Artigo

DOI: 10.5209/ESMP.77807 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Estudios sobre el mensaje periodístico

Indicadores

Citas recibidas

  • Citas en Scopus: 0 (05-02-2023)

SCImago Journal Rank

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • Impacto SJR da revista: 0.295
  • Cuartil maior: Q2
  • Área: Cultural Studies Cuartil: - Posición na área: 206/1142
  • Área: Communication Cuartil: Q2 Posición na área: 209/458

Índice Dialnet de Revistas

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • Factor de impacto da revista: 0,520
  • Ámbito: COMUNICACIÓN Cuartil: C2 Posición no ámbito: 18/67

CIRC

  • Ciencias Sociais: B

Scopus CiteScore

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • CiteScore da revista: 0.9
  • Área: Cultural Studies Percentil: 75
  • Área: Communication Percentil: 44

Resumo

Esta investigación pretende identificar las preferencias de consumo informativo de la ciudadanía española, atendiendo a la elección de canales y marcas periodísticas, y a las razones que las justifican. Se analizan también las condiciones de suscripción a los medios y se evalúa el uso de canales digitales y dispositivos móviles para el acceso. Se trata de una investigación cuantitativa fundamentada en una encuesta dirigida al universo de los ciudadanos españoles mayores de edad (n=700). Los resultados revelan que los españoles prefieren los medios y marcas tradicionales y sus ediciones digitales para informarse, aunque los nativos digitales ocupan un lugar relevante. Internet y los dispositivos móviles se normalizan como vías de acceso a las noticias y su consumo a través de las redes sociales es mayoritario entre los jóvenes. La confianza y la proximidad son los principales motivos para la elección de medios y canales.

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