La narrativa transmedia en los organismos internacionales
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Universidade de Santiago de Compostela
info
- Elena de la Cuadra de Colmenares (coord.)
- Rosa Ferrer Ceresola (col.)
- Carlos Sanandrés Martínez (col.)
Editorial: Servicio de Publicaciones = Servei de Publicacions ; Universidad Autónoma de Barcelona = Universitat Autònoma de Barcelona
ISBN: 978-84-947521-8-6
Ano de publicación: 2017
Páxinas: 287-307
Tipo: Capítulo de libro
Resumo
International organizations with headquarters in Spain adopt new narratives as the basis of digital strategies on their websites and official Facebook accounts. The content flows show how the narrative is oriented towards the transmedia, but without getting to experiences of this magnitude. We observe projects that, for not involving the user, are identified as cross-platform or cross-media virtual realities. However, the level of application of the transmedia characteristics is broader than in other informational and organizational sectors, although still far from the examples of fiction. Certain organizations, which already bet on the immersion of the prosumer, leave some strategic lines that deserve to be studied because they set interesting guidelines as a starting point for future initiatives.