Estrategias y razones del impacto de WikiLeaks en la opinión pública mundial

  1. Alberto Quian 1
  2. Carlos Elías 12
  1. 1 Universidad Carlos III de Madrid
    info

    Universidad Carlos III de Madrid

    Madrid, España

    ROR https://ror.org/03ths8210

  2. 2 Universidad Nacional de Educación a Distancia
    info

    Universidad Nacional de Educación a Distancia

    Madrid, España

    ROR https://ror.org/02msb5n36

Journal:
REIS: Revista Española de Investigaciones Sociológicas

ISSN: 0210-5233

Year of publication: 2018

Issue: 162

Pages: 91-110

Type: Article

DOI: 10.5477/CIS/REIS.162.91 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: REIS: Revista Española de Investigaciones Sociológicas

Abstract

This study explains when, how and why WikiLeaks emerged as a global phenomenon. Its media strategies were clearly systematised into three stages. Web analytics tools were used to collect data from four different levels of digital popularity: Google searches for the term ?WikiLeaks?, ?WikiLeaks? website traffic, Twitter activity and Twitter followers. Data for more than five years were analysed (from December 2006, when WikiLeaks arose, to the Stratfor case, in 2012). Our results indicate that, in the age of the network society, the popularity of a digital and antiestablishment phenomenon such as WikiLeaks (and the impact of its messages) paradoxically depends on traditional press newspapers (?quality press?). Therefore, newspapers still maintain their influence and legitimising power.

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Funding information

Proyecto «Big data, redes sociales y periodismo de datos». Plan Nacional: CSO2013-47767-C2-1-R

Funders

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Data source: Dialnet