La creación de experiencias en dispositivos móvilesel diseño como herramienta para la generación de valor

Abstract

In recent years, mobile devices have burst into society, improving and transforming our lives and the vast majority of daily tasks. The appearance of the Smartphone has been a true revolution, expanding the limits of communications and relationships between different individuals and organizations, both public and private. Technological evolution and the reduction in costs derived from its overcrowding have made it possible to make this type of device available to anyone, which has proliferated in recent years thanks to the networks of mobile phone operators. Their high connectivity capacity and the multitude of functionalities they offer have made them necessary and essential objects in a world where immediacy and mobility are the main protagonists. The main purpose of this research is the study of the relationship between design and user experience on mobile devices, in such a way that they serve as valuegenerating tools for companies and users of these devices. To do this, a qualitative study based on in-depth interviews with different groups of experts in the field has been chosen.