Media and metamedia management
- Campos Freire, Francisco coord.
- Rúas Araújo, José coord.
- Martínez Fernández, Valentín Alejandro coord.
- López García, Xosé coord.
Editorial: Springer Alemania
ISBN: 978-3-319-46066-6
Ano de publicación: 2017
Tipo: Libro
Resumo
Recent research in Media and Metamedia Management Results of the I XESCOM International Symposium on Communication Management FROM MEDIA TO METAMEDIA, held November 27th & 28th, 2015 at Santiago de Compostela, Spain Covers the subject from the threefold perspective of the media, as the main industrial and economic players in present---day society; of the media scene, which is suffering the technological transformation; and of the corporate and institutional organizations, whose strategic objective is to be involved in the social mediation processes