Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box
ISSN: 2673-5172
Año de publicación: 2021
Volumen: 2
Número: 1
Páginas: 1-13
Tipo: Artículo
Otras publicaciones en: Journalism and Media
Objetivos de desarrollo sostenible
Resumen
The rise of the TikTok social network has caused the media to confront the younger generation. The platform, which hosts dances, challenges, and funny short videos, has unique features that force a reinvention of social networking strategies. Television has become social and has expanded to new platforms, while young people are abandoning the consumption of traditional television. In this study, we explore—for the first time—the presence of television channels and programmes on TikTok and an analysis of the main strategies shown in the 133 found profiles. The results describe a first exploratory phase that lacks specific strategies in most cases, while examples adapted to the logic of the social network emerge: content with a fun and simple tone, with participation in challenges and trends of the moment, as well as a positioning of the brand to—gradually—approach its future potential audiences.
Referencias bibliográficas
- India Bans Nearly 60 Chinese Apps, Including TikTok and WeChathttps://www.nytimes.com/2020/06/29/world/asia/tik-tok-banned-india-china.html
- 10.20318/recs.2020.5459
- Invisible Censorship. TikTok Told Moderators to Suppress Posts by ‘Ugly’ People and the Poor to Attract New Usershttps://theintercept.com/2020/03/16/tiktok-app-moderators-users-discrimination/
- 10.1177/1461444817750396
- 10.1080/21670811.2016.1178592
- 10.1177/1354856510375145
- 10.17645/mac.v7i1.1763
- 10.18574/nyu/9780814764695.003.0011
- 10.5250/storyworlds.7.2.0111
- 10.1088/1757-899X/688/5/055068
- 10.1007/978-3-030-36315-4_11
- García-Avilés, (2016), Textual & Visual Media, 9, pp. 101
- ¿Qué Están Haciendo Los Medios Latinoamericanos En TikToK?https://blog.wan-ifra.org/2020/02/27/que-estan-haciendo-los-medios-latinoamericanos-en-tiktok
- 10.1080/08838151.2015.1029122
- 10.1145/3025453
- 10.1080/21670811.2020.1805779
- Revealed: How TikTok Censors Videos That Do Not Please Beijinghttps://www.theguardian.com/technology/2019/sep/25/revealed-how-tiktok-censors-videos-that-do-not-please-beijing
- Hill, (2018)
- 10.1080/1461670X.2017.1297686
- 10.1177/2050157920952120
- 10.1080/1369118X.2013.782329
- 10.1177/1527476415597480
- 10.1080/1461670X.2017.1332957
- 10.1080/15252019.2011.10722188
- 10.1177/1461444819856926
- 10.1177/1527476415616194
- 10.2202/1944-2866.1108
- 10.1177/1527476417728376
- Negreira-Rey, (2017), pp. 64
- 10.1080/1461670X.2018.1507685
- Newman, (2009)
- Newman, (2020)
- 10.2200/S00938ED1V01Y201907IVM020
- 10.1177/1461444818769694
- The Nielsen Total Audience Reporthttps://www.nielsen.com/us/en/insights/report/2020/the-nielsen-total-audience-report:-august-2020
- Which Factors Influence Generation Z’s Content Selection in OTT TV?: A Case Studyhttps://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1232633&dswid=8478
- Trump’s Bid to Ban TikTok and WeChat: Where Are We Now?https://www.theguardian.com/technology/2020/sep/29/trump-tiktok-wechat-china-us-explainer
- TikTok: Cómo Puede Ayudar a Los Medios de Comunicaciónhttps://miquelpellicer.com/2019/07/tiktok-como-puede-ayudar-a-los-medios-de-comunicacion/
- Declining Share of Americans Would Find It Very Hard to Give up TV. Pew Research Center, May 3https://www.pewresearch.org/fact-tank/2018/05/03/declining-share-of-americans-would-find-it-very-hard-to-give-up-tv/
- Proulx, (2012)
- 10.3916/C43-2014-08
- 10.1080/21670811.2020.1841568
- Rodríguez-Vázquez, (2019), pp. 599
- 10.1002/9781444304817
- 10.1007/978-3-030-36315-4_1
- Meet TikTok: How the Washington Post, NBC News, and The Dallas Morning News Are Using the of-the-Moment Platformhttps://bit.ly/2WsybF4
- TikTok Was Installed More Than 738 Million Times in 2019, 44% of Its All-Time Downloadshttps://sensortower.com/blog/tiktok-revenue-downloads-2019
- TikTok Crosses 2 Billion Downloads After Best Quarter for Any App Everhttps://sensortower.com/blog/tiktok-downloads-2-billion
- Sidorenko-Bautista, (2020), Trípodos, 47, pp. 105
- 10.4185/RLCS-2017-1160en
- 10.1515/commun-2015-0005
- 10.4135/9781412984249
- 10.1177/1461444817702398
- 10.1177/1461444814564818
- 10.1353/jip.2015.0021
- Twenge, (2017)
- 10.17645/mac.v1i1.70
- 10.1177/1527476414527136
- Vázquez, (2015), Forbes México
- 10.1177/2056305119888657
- 10.1177/1464884920969092
- 10.1080/21670811.2019.1697626
- Digital in 2020https://wearesocial.com/digital-2020
- 10.1080/21670811.2018.1493939
- 10.1093/acrefore/9780190228613
- 10.1080/17512786.2020.1722729
- TikTok without Generational Prejudicehttps://www.niemanlab.org/2019/12/tiktok-without-generational-prejudice/