The effect of destination image on authenticity and loyaltythe case of santiago de compostela

  1. Fidel Martínez Roget 1
  2. Simone Novello 2
  3. David Rodríguez González 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

  2. 2 University College Dublin
    info

    University College Dublin

    Dublín, Irlanda

    ROR https://ror.org/05m7pjf47

Libro:
Destination branding heritage and authenticity
  1. Rubén Camilo Lois González (ed. lit.)
  2. Francisco Dias (ed. lit.)
  3. Xosé Manuel Santos Solla (ed. lit.)
  4. Pilar Taboada de Zuñiga Romero (ed. lit.)
  5. Joao Paulo Conceição Silva Jorge (ed. lit.)

Editorial: Universidad de Santiago de Compostela

ISBN: 978-84-695-3961-3

Ano de publicación: 2012

Páxinas: 324-340

Congreso: 1 st EJTHR International Conference (1. 2012. Santiago de Compostela)

Tipo: Achega congreso

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Fonte de datos: Dialnet