Una evaluación empírica del procedimiento de segmentación conjunto de clases latentes
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1
Universidad de Salamanca
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2
Universidade de Santiago de Compostela
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ISSN: 1575-9105
Year of publication: 2004
Volume: 5
Issue: 1
Pages: 491-498
Type: Article
More publications in: Metodología de las ciencias del comportamiento
Abstract
Here, an empirical segmentation of the Spanish tourism preferences is carried out using the latent class approach (finite mixture regression) originally developed by DeSarbo, Wedel, Vriens, and Ramaswamy (1992) and recently available in PC friendly programs. Although this segmentation procedure does not seem to classify well hole populations, it proves to have an excellent performance when used to extract small, homogeneous segments out of a big heterogeneous set.