Experiencias de co-creación en Medios de Servicio Público EuropeosVisión y Tendencias

  1. Martín Vaz-Álvarez 1
  2. César Fieiras-Ceide 1
  3. Miguel Túñez-López 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
adComunica: revista científica de estrategias, tendencias e innovación en comunicación

ISSN: 2174-0992

Year of publication: 2021

Issue Title: Medios de comunicación públicos y participación ciudadana

Issue: 21

Pages: 71-84

Type: Article

DOI: 10.6035/2174-0992.2021.21.5 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: adComunica: revista científica de estrategias, tendencias e innovación en comunicación

Abstract

Co-creation is a concept that is becoming increasingly important in the strategic approaches of public service media, in particular because of its innovative potential, offering corporations a mechanism for generating joint value with their audience, becoming more socially relevant and fulfilling their public service commitments. However, the ambiguity in the description of this concept translates into very different conceptions of it, being applied in different ways across the European PSM. The results show how corporations use this mechanism for different purposes: to obtain feedback from users, to generate value by collaborating in the creation of their content, or to promote engagement in more classic versions of participation.

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Funding information

Este artículo forma parte de las actividades del proyecto de investigación (RTI2018-096065-B-I00) del Programa Estatal de I+D+I orientado a los Retos de la Sociedad del Ministerio de Ciencia, Innovación y Universidades (MCIU), Agencia Estatal de Investigación (AEI) y del Fondo Europeo de Desarrollo Regional (FEDER) sobre «Nuevos valores, gobernanza, financiación y servicios audiovisuales públicos para la sociedad de Internet: contrastes europeos y españoles». El autor Martín Vaz-Álvarez es beneficiario de una ayuda de Formación de Profesorado Universitario del Ministerio de Ciencia, Innovación y Universidades de España (ref. FPU19/06204).

Funders

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