Impact of Artificial Intelligence on Journalismtransformations in the company, products, contents and professional profile

  1. José-Miguel Túñez-López 1
  2. César Fieiras-Ceide 1
  3. Martín Vaz-Álvarez 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Ano de publicación: 2021

Volume: 34

Número: 1

Páxinas: 177-193

Tipo: Artigo

DOI: 10.15581/003.34.1.177-193 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Comunicación y sociedad = Communication & Society

Resumo

Artificial Intelligence (AI) is one of the most promising innovation frameworks with the potential to transform our relationship with technology. Particularly in journalism, AI is beginning to make its way transversally into the news production process and into the structure and functioning of the media. This article aims to anticipate how AI will impact on the Spanish media ecosystem and explain the medium-term transformations that are already being felt. The research approach is of an exploratory and descriptive nature, with a qualitative methodology based on Delphi-like in-depth interviews, encompassing an intentional sample of academic representatives, relevant associations and leading companies in the field of technology and communication. The results point out that AI will allow the extension of the current automated text news to audio and video on demand, it will favour that news can have a non-linear unstructured consumption, it will promote changes in the business model through new ways of relating with the audience and distribution of the product. Also, variations in the professional profile with a less operative journalist who will avoid routines –even of personal nature– that can be imitated by the machine and increase its cognitive contribution to the news production.

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Información de financiamento

Funded by the project (RTI2018-096065-B-I00): “New values, governance, funding and public audiovisual services for the Internet society: European and Spanish contrasts,” from the Ministry of Science, Innovation and Universities and the ERDF. Martín Vaz-Álvarez is a beneficiary of an FPU grant (ref. FPU19/06204).

Financiadores

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