Sanxenxo un destino litoral gallego maduro¿Overtourism o estrategias para su reorganización?

Abstract

In recent decades we have seen a continuous quantitative growth of tourism on a global scale that has entailed major challenges to ensure its sustainability. A reality that has involved the reformulation of traditional strategies and processes of territorial development. This study focuses on the mature Pontevedra coastal destination of Sanxenxo where an uncontrolled urban development has determined the prevailing tourism model. The treatment of this urban tourism growth is a key element to achieve a sustainable tourism development. The main objective has been the realization of an initial diagnosis of the tourist reality of Sanxenxo that makes it possible to determine strategic lines of sustainable territorial action aimed at improving its competitiveness. The methodology used has been based on the management of both qualitative and quantitative techniques, where the production of semi-structured questionnaires within the Delphi method has played a determining role. A work that enables us to affirm that the process of governance in the elaboration of the strategy of territorial action of a consolidated tourist destination like Sanxenxo must have an impact on the qualification of the offer from the putting in value of its components from the principle of sustainability.