“Consumocracia”. El consumo político como forma de participación de la ciudadanía

  1. Novo Vázquez, Amparo 1
  1. 1 Universidad de Oviedo
    info

    Universidad de Oviedo

    Oviedo, España

    ROR https://ror.org/006gksa02

Journal:
Política y sociedad

ISSN: 1130-8001 1988-3129

Year of publication: 2014

Issue Title: Herramientas para el estudio de la alimentación contemporánea

Volume: 51

Issue: 1

Pages: 121-146

Type: Article

DOI: 10.5209/REV_POSO.2014.V51.N1.42481 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Política y sociedad

Abstract

Political consumerism is a form of participation in which citizens use the market to express their political concerns. Making the purchase of a product (buycot) or not (boycott) is a justified personal decision based on ethical values, environmental or political concerning the procedures performed by companies or governments. New technologies and different information media affect the scope of this type of political mobilization given the growing importance of transnational social networks and online communities, which contribute to the formation of the public opinion and to the participation in a new "sub-political" space. So we are interested in: a) critical or conscious consumers transforming their purchase habit in political habit, and b) the context through which they obtain the information, and the different actors, activists and social movements with which they participate, transforming the market into a public arena and a subject of claims for the practice of democracy. This article therefore aims to: concepualize consumer involvement from the perspective of sociological theories of modernity, present some of the methodologies used to measure and evaluate the influence of political consumers, and see to what extent their empowerment trough the market might approach a "consumecracy''.

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