Choice of market entry mode by Balearic hotel chains in the Caribbean and Gulf of Mexico

  1. Martorell, O.
  2. Mulet, C.
  3. Otero, L.
Journal:
International Journal of Hospitality Management

ISSN: 0278-4319

Year of publication: 2013

Volume: 32

Issue: 1

Pages: 217-227

Type: Article

DOI: 10.1016/J.IJHM.2012.06.001 GOOGLE SCHOLAR
Data source: Scopus