Competitive reaction to the introduction of a new product: An exploratory market signalling study

  1. Otero-Neira, C.
  2. Varela, J.
  3. Garcia, T.
Journal:
Journal of Strategic Marketing

ISSN: 0965-254X,  1466-4488

Year of publication: 2010

Volume: 18

Issue: 5

Pages: 379-394

Type: Article

DOI: 10.1080/0965254X.2010.497847 GOOGLE SCHOLAR
Data source: Scopus