Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings

  1. Abalo, J.
  2. Varela, J.
  3. Manzano, V.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2007

Volume: 60

Issue: 2

Pages: 115-121

Type: Article

DOI: 10.1016/J.JBUSRES.2006.10.009 GOOGLE SCHOLAR
Data source: Scopus