An exploration of the comparability of semantic adjectives in three languages: A magnitude estimation approach

  1. Voss, K.E.
  2. Stem Jr., D.E.
  3. Johnson, L.W.
  4. Arce, C.
Journal:
International Marketing Review

ISSN: 0265-1335

Year of publication: 1996

Volume: 13

Issue: 5

Pages: 44-58

Type: Article

DOI: 10.1108/02651339610131388 GOOGLE SCHOLAR
Data source: Scopus