Las corporaciones hoteleras españolasdeterminantes internos y externos de su desempeño
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1
Universidade da Coruña
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2
Universidade de Santiago de Compostela
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ISSN: 0186-1042, 2448-8410
Año de publicación: 2019
Volumen: 64
Número: 1
Tipo: Artículo
Otras publicaciones en: Contaduría y administración
Resumen
Este trabajo realiza un estudio empírico de los determinantes del desempeño de los grupos hoteleros españoles. La muestra de análisis está formada por 1,019 establecimientos hoteleros afiliados a corporaciones hoteleras y el horizonte temporal es 2005-2011. Los resultados denotan que los factores característicos de la demanda de servicios hoteleros y de la estructura del mercado afectan significativamente al desempeño. Ello subraya la importancia de la gestión del punto turístico donde se localiza. Asimismo, también destaca, a nivel de hotel, el efecto obtenido para variables representativas de la cuota de mercado que éste tiene, su nivel de activo y su volumen de deuda. Por tanto, los gestores del hotel y del destino son responsables del desempeño hotelero.
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