Factors which motivate the use of social networks by students

  1. Mercedes González Sanmamed 1
  2. Pablo César Muñoz Carril 2
  3. Dans Álvarez de Sotomayor 3
  1. 1 Universidade da Coruña

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

  2. 2 Universidade de Santiago de Compostela

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

  3. 3 Universidade de Vigo

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595


ISSN: 0214-9915

Ano de publicación: 2017

Volume: 29

Número: 2

Páxinas: 204-210

Tipo: Artigo

DOI: 10.7334/PSICOTHEMA2016.127 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Psicothema


Background: The aim of this research was to identify those factors which motivate the use of social networks by 4th year students in Secondary Education between the ages of 15 and 18. Method: 1,144 students from 29 public and private schools took part. The data were analysed using Partial Least Squares Structural Equation Modelling technique. Results: Versatility was confirmed to be the variable which most influences the motivation of students in their use of social networks. The positive relationship between versatility in the use of social networks and educational uses was also significant. Conclusions: The characteristics of social networks are analysed according to their versatility and how this aspect makes them attractive to students. The positive effects of social networks are discussed in terms of educational uses and their contribution to school learning. There is also a warning about the risks associated with misuse of social networks, and finally, the characteristics and conditions for the development of good educational practice through social networks are identified.

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