¿Por qué las campañas? Las elecciones europeas de 2014 en España

  1. Lagares Diez, Nieves 1
  2. López, María Pereira 1
  3. Jaráiz Gulías, Erika 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
Marco: revista de márketing y comunicación política

ISSN: 2444-6459

Year of publication: 2015

Issue: 1

Pages: 131-161

Type: Article

More publications in: Marco: revista de márketing y comunicación política

Abstract

The results of the European Elections celebrated last year supposed important changes for the parties system, but also for the electoral behavior of citizens, and in consequence, for the construction of the different targets of voters that they supported the different political formations.A construction in which the electoral campaign seems to have marked certain differences, specially, for the parties and/or emergent coalitions; that they have seen in it and in the own electoral logic of these elections, an opportunity structure for the conformation of electorates that they could allow them to compete in next contexts. For it we will try to describe in this work the profile of the different groups of voters attending not only to classic elements but also and especially, to the context that supposed the electoral campaign.