¿Por qué las campañas? Las elecciones europeas de 2014 en España
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Universidade de Santiago de Compostela
info
ISSN: 2444-6459
Year of publication: 2015
Issue: 1
Pages: 131-161
Type: Article
More publications in: Marco: revista de márketing y comunicación política
Abstract
The results of the European Elections celebrated last year supposed important changes for the parties system, but also for the electoral behavior of citizens, and in consequence, for the construction of the different targets of voters that they supported the different political formations.A construction in which the electoral campaign seems to have marked certain differences, specially, for the parties and/or emergent coalitions; that they have seen in it and in the own electoral logic of these elections, an opportunity structure for the conformation of electorates that they could allow them to compete in next contexts. For it we will try to describe in this work the profile of the different groups of voters attending not only to classic elements but also and especially, to the context that supposed the electoral campaign.