The potential attractiveness of Uzbekistan. Designing strategies to promote the Central Asian Republic by analysing official tourism image and conducting at-destination surveys

  1. Lois González, Rubén Camilo
  2. Del Rio Araujo, María Luisa 1
  3. Kim, Aleksandra 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
Journal of Tourism Analysis = Revista de Análisis Turístico

ISSN: 1885-2564

Año de publicación: 2016

Número: 22

Páginas: 1-11

Tipo: Artículo

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Otras publicaciones en: Journal of Tourism Analysis = Revista de Análisis Turístico

Resumen

La República de Uzbekistán es un incipiente destino turístico con enorme potencial. El país se encuentra en la famosa Ruta de la Seda y cuenta con una gran riqueza de sitios Patrimonio de la Humanidad, lo que le aporta una perspectiva muy atractiva para el mercado global. Sorprendentemente, parece haber una enorme escasez de aportaciones científicas sobre turismo en Uzbekistán y prácticamente ningún estudio basado en el trabajo de campo intensivo. Para resolver en cierta medida este problema, este artículo pretende revisar el material promocional oficial para el país, para posteriormente analizar los resultados de una encuesta realizada a los turistas dentro del país y a trabajadores locales del sector turístico, como agentes de viaje, guías o empleadosd e hoteles. Las conclusiones de nuestro estudio revelan que existe una brecha entre lo que el gobierno toma de referencia para promover la imagen del país y la experiencia de los viajeros. Palabras Clave: destino turístico, Ruta de la Seda, turismo cultural, Repúblicas Ex-soviéticas, experiencia percibida.

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Fuente de los datos: Dialnet