Adaptación de los medios tradicionales a la innovación de los metamedios

  1. Francisco Campos Freire 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2015

Issue Title: Nuevos medios II

Volume: 24

Issue: 4

Pages: 441-450

Type: Article

DOI: 10.3145/EPI.2015.JUL.11 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

The aim of this study is to observe how the disruptive innovation generated by technologies, processes and information management systems (creation, recovery, traffic, and access), which is implemented through social metamedia on the Web, are adopted by traditional media to rebalance their business models and value-added networks. In the last ten years, print media in Europe have lost more than 50 million copies in daily circulation, and television is suffering from audience fragmentation and loss of advertising sales. Many newspapers around the world have stopped printing and other large media companies have changed hands or undergone major restructuring. The global media industry’s annual growth is expected to be 5.5% until 2018 but digital advertising is estimated at 10.7% per year.

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