Desarrollo de las redes sociales como herramienta de marketing. Estado de la cuestión hasta 2015

  1. García, José Sixto 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
Anagramas: Rumbos y sentidos de la comunicación

ISSN: 1692-2522

Year of publication: 2015

Volume: 13

Issue: 26

Pages: 179-196

Type: Article

DOI: 10.22395/ANGR.V13N26A9 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Anagramas: Rumbos y sentidos de la comunicación

Abstract

This article describes why social media become an almostessential element in today’s business management. In reachingthis conclusion a number of qualitative and quantitativetechniques were used. It highlights the advantages and featuresof the implementation of a Social Media Plan in order to argueand reason the benefits that a proper management of a strategyin social media provide to an organization.

Data source: Dialnet