Consumer preferences and brand equity measurement of Spanish national daily newspapersa conjoint analysis approach

  1. Braña Tobío, Teresa
  2. Rial Boubeta, Antonio
  3. Varela Mallou, Jesús
Journal:
The Spanish Journal of Psychology

ISSN: 1138-7416

Year of publication: 2001

Volume: 4

Issue: 1

Pages: 48-54

Type: Article

DOI: 10.1017/S1138741600005643 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: The Spanish Journal of Psychology

Data source: Dialnet