Transparency, Online Information and Pre-election Surveys

  1. Carlos Pío Del Oro-Sáez
  2. Berta García Orosa
  3. Nuria García Guillín
Libro:
Communication: Innovation & Quality
  1. Miguel Túñez López (coord.)
  2. Valentín-Alejandro Martínez Fernández (coord.)
  3. Xosé López García (coord.)
  4. Xosé Rúas Araujo (coord.)
  5. Francisco Campos Freire (coord.)

Editorial: Springer Suiza

ISBN: 978-3-319-91859-4 978-3-319-91860-0

Ano de publicación: 2019

Páxinas: 329-347

Tipo: Capítulo de libro

Obxectivos de Desenvolvemento Sustentable

Resumo

The diffusion of pre-election studies should respect national and international standards of transparency of opinion studies. Compliance with these codes of dissemination of pre-election opinion studies guarantees readers’ access to accurate and truthful information. Based on these standards, this paper analyses the digital media dissemination of pre-election polls in the 2015 elections in Spain, subject also to a proper electoral law. The methodology used was the analysis of the published content information and the in-depth interviews with those responsible for the selected opinion studies.