The shift of focus in audience researchThe impact in media strategic planning

  1. Ana Isabel Rodríguez Vázquez
  2. Sabela Direito Rebollal
  3. Diana Lago Vázquez
Book:
Journalism with a future
  1. Puentes-Rivera ivan
  2. Campos-Freire francisco
  3. López-García, xosé

Publisher: Media XXI

ISBN: 978-989-729-196-8

Year of publication: 2018

Pages: 75-90

Type: Book chapter

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