La difusión cultural mundial en el ámbito online

Resumo

The Web is nowadays a critical communication space in a globalized world in which new technologies are becoming increasingly important. In an environment of sharing, learning, innovation and entertainment like the online media, the need to study the online platforms such as drive motors of all knowledge, beliefs and customs that characterize a particular culture is increasing. Our research focuses on the location and analysis of major digital platforms worldwide related to the promotion of a particular culture, to draw the cartography of cultural diffusion platforms on the Internet according to its developer, language use and formal structure and content, addressing six variables of study: the relevance of content and services offered, case of use, efficiency of the website and the navigation map, the quality and quantity of multimedia, interaction with the user and use of the Web resources. This analysis will establish the' strengths and weaknesses of current approaches on the Internet and drawing the ideal online platform for developing an online platform for the promotion of Galician culture around the publishing industry, the main objective of the investigation.