La identidad, imagen y reputación de un destino turístico urbano a través de la gestión de la comunicación "online"el caso de la ciudad de Buenos Aires
- Falcón, Juan Pablo
- Valentín Alejandro Martínez Fernández Co-director
- María Magdalena Rodríguez Co-director
Defence university: Universidade da Coruña
Fecha de defensa: 22 September 2017
- Rosario de Mateo Pérez Chair
- Óscar Juanatey Boga Secretary
- Francisco Campos Freire Committee member
Type: Thesis
Abstract
This Doctoral Thesis aims to study the current situation of the City of Buenos Aires regarding the way in which its identity is communicated to its emitting markets through different online channels, and the way in which they perceive it as a tourist destination. The purpose of this research is to analyze the identity, image and reputation of the City of Buenos Aires in Argentina as an urban tourist destination, through the management of online communication and from the perspective of national and international markets. The qualitative phase of the research was based on in-depth interviews with a group of experts in the tourism sector of the destination. The quantitative research consisted of gathering information on the opinion of tourism in the city by national and international tourists through personal surveys.