MARISA DEL RÍO

Marisa del Río (marisa.delrio@usc.es; http://orcid.org/0000-0003-2712-1139) is Associate Professor in the Business and Marketing Department of the University of Santiago de Compostela (Spain). She has a PhD in Marketing. Her doctoral thesis received the Annual Award Best Doctoral Thesis in Marketing in Spain - granted by the Spanish Association of Academic and Professional Marketing. Her papers have been published in high-impact national and international journals. Among others, Technovation, European Journal of Marketing, Active Learning in Higher Education, European Management Journal, SAGE Open, Journal of Knowledge Economy, etc., ranked by the Journal Citation Report within the 25% of journals with the highest global impact in its areas. She is specialized in the use of multivariate research techniques, fundamentally, Structural Equation Systems. She has been Vice Dean of Economic Affairs and International Relations at the USC Faculty of Economics and Business. She has coordinated the Master in Tourism Management and has launched the Master in Online Marketing.