Axiological factors as predictors of pro-environmental behaviour. The role of moral obligation in a sustainable lifestyle / <i>Factores axiológicos como predictores del comportamiento pro-ambiental. El papel de la obligación moral en un estilo de vida sostenible</i>

  1. Gómez-Román, Cristina 12
  2. Vila-Tojo, Sergio 12
  3. Orge, Aine 2
  4. Sabucedo, José-Manuel 12
  1. 1 CRETUS. Departamento de Psicología Social, Básica y Metodología
  2. 2 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
PsyEcology: Bilingual Journal of Environmental Psychology

ISSN: 2171-1976,  1989-9386

Ano de publicación: 2024

Volume: 15

Número: 3

Páxinas: 235-252

Tipo: Artigo

DOI: 10.1177/21711976241280512 GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: PsyEcology: Bilingual Journal of Environmental Psychology

Resumo

This paper sets out to analyse the role of axiological variables — values, pro-environmental identity and moral obligation — in pro-environmental behaviours. To do this, we carried out two studies with a non-experimental cross-sectional design: the first on sustainable clothing consumption (n = 480; 70.6% women; Mage = 26.62, SD = 10.63) and the second on the adoption of a vegetarian lifestyle (n = 217; 73.5% women; Mage = 32.04, SD = 10.75). The data were collected in Spain by means of an online questionnaire using the snowball technique. In both studies, regression analysis showed that pro-environmental identity and moral obligation predict both sustainable clothing consumption and vegetarian lifestyle. Moral obligation is the main predictor of both pro-environmental behaviours. The axiological variables explain 53% of the variance for sustainable clothing consumption and 41% of the variance for a vegetarian lifestyle, highlighting that the axiological route is key to reversing our impact on the environment.

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