Engagement as an emerging value on the television channel Al JazeeraComparative analysis of AJA and AJE (2016-2020)

  1. Berta García Orosa
  2. Mohsen Alafranji 1
  1. 1 Universidade de Santiago de Compostela

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Comunicación y sociedad = Communication & Society

ISSN: 2174-0895

Ano de publicación: 2021

Volume: 34

Número: 4

Páxinas: 1-16

Tipo: Artigo

DOI: 10.15581/ DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Comunicación y sociedad = Communication & Society


Citas recibidas

  • Citas en Scopus: 0 (05-03-2023)
  • Citas en Web of Science: 0 (16-03-2023)

SCImago Journal Rank

  • Ano 2021
  • Impacto SJR da revista: 0.515
  • Cuartil maior: Q2
  • Área: Communication Cuartil: Q2 Posición na área: 126/458

Índice Dialnet de Revistas

  • Ano 2021
  • Factor de impacto da revista: 1,250
  • Ámbito: COMUNICACIÓN Cuartil: C1 Posición no ámbito: 4/67


  • Ciencias Sociais: B

Scopus CiteScore

  • Ano 2021
  • CiteScore da revista: 2.0
  • Área: Communication Percentil: 69


This paper will conduct a comparative analysis of engagement strategies in Al Jazeera’s Arabic and English channels. Methodological triangulation is used through literature review, content analysis, in-depth interviews and non-participant observation. We study the channels’ policies as seen in two turning points: the formation of the engagement strategy in 2016 and the team restructuring in 2018. Engagement is no longer just a marketing strategy to turn the audience into a key player in content production. Platformization and the search for a comprehensive, international strategy emerge as challenges for the coming years.

Información de financiamento

This article was prepared within the framework of the project “Cibermedios nativos digitales en España: formatos narrativos y estrategia móvil” (Digital native cybermedia in Spain: narrative formats and mobile strategies) (RTI2018-093346-B-C33), of the Ministry of Science, Innovation and Universities, co-financed by the European Regional Development Fund (ERDF).


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