Sports event portfolios: an innovative tool and a new management paradigm

  1. Salgado-Barandela, J.
  2. Barajas, A.
  3. Sanchez-Fernandez, P.
Journal:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Year of publication: 2022

Volume: 23

Issue: 5

Pages: 920-933

Type: Article

DOI: 10.1108/IJSMS-02-2021-0024 GOOGLE SCHOLAR