New Trend in Television Discussion Programs ProductionThe Case of Aljazeera Channels (AJA and AJE) An Analytical and Field Study

Abstract

The aim of this study is to investigate current and future trends in the production of television discussion programs and to identify the various fields of these innovation trends. The study analyses technology intensive production methods in Aljazeera, Arabic and English language channels (AJA and AJE). The main research questions of the study are what are the new trends in discussion programs production (current and predicted trends) in Aljazeera Channels (AJA and AJE)? The scope of the study has based on four main variables: Use of technology, Use of social networks in the production, Interactivity and New skills needed to face new production trends. The methodology of the study based on: qualitative content analysis of all discussion programs at AJA and AJE, indepth interviews and field observation. The findings showed that Aljazeera has a clear commitment to the intensive use of new trends based on the main variables but the digital strategy is incipient and need more effective integration to develop the production of discussion programs. Additionally, several new trends have been extracted from the study to contribute to the development of TV program production.