Intentionality attributions and humiliation: The impact on customer behavior

  1. Varela-Neira, C.
  2. Vázquez-Casielles, R.
  3. Iglesias, V.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2014

Volume: 48

Issue: 5-6

Pages: 901-923

Type: Article

DOI: 10.1108/EJM-01-2012-0035 DIALNET GOOGLE SCHOLAR
Data source: Scopus