Parental influence on the levels of regional ethnocentrism of youthan exploratory analysis

  1. P. Fernández Ferrín 1
  2. B. Bande 23
  3. M. M. Galán Ladero 4
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

  2. 2 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  3. 3 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

  4. 4 Universidad de Extremadura
    info

    Universidad de Extremadura

    Badajoz, España

    ROR https://ror.org/0174shg90

Revista:
Spanish journal of marketing-ESIC

ISSN: 2444-9695 2444-9709

Ano de publicación: 2017

Volume: 21

Número: 1

Páxinas: 52-62

Tipo: Artigo

DOI: 10.1016/J.SJME.2016.11.001 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Spanish journal of marketing-ESIC

Resumo

Este trabajo estudia la influencia de los padres en los niveles de etnocentrismo regional de sus hijos a través del planteamiento y contrastación de un modelo en el que la identidad regional y los niveles de etnocentrismo regional de los padres son considerados posibles antecedentes del etnocentrismo de los hijos. Los resultados, basados en 195 tríadas formadas por consumidores jóvenes y sus padres, muestran que, a pesar de que los niveles de etnocentrismo de los jóvenes son relativamente bajos, la influencia de los padres es muy significativa y, en todo caso, muy superior al efecto de otras variables. El análisis exploratorio realizado apoya el supuesto de que el etnocentrismo del consumidor es una tendencia general adquirida durante la infancia, por medio del proceso de socialización.

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